Tips to Get Started With Your Lead Scoring Program
] In our last blog post we reviewed what lead scoring is (and why it’s important). Now it’s time to get to the good stuff--how do you implement it at your…
Delete Bad Data or Not to Delete Bad Data – That’s the Question
Sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep from using bad data EVERY YEAR (DiscoverOrg). It’s pretty clear a clean database is important to the success…
CRMs and Marketing Automation – Complements Not Competition
If you are new to the CRM + marketing automation game, you and others in your sales and marketing department may find yourselves asking, “We already use a CRM- why…
3 Automated Campaigns You Should Be Using
Chances are if you have (or are considering having) a marketing automation platform, the idea of “automation” is a pretty important one for you. One of the crucial differentiators between…
Here are 6 Things Marketing Automation Definitely is NOT
If you’re just starting to look at marketing automation platforms, the natural question is, how is this different from what we’re already doing? Marketing automation platforms have a lot of…
Marketing Automation is Great…Until It’s Not
Something we often hear from clients struggling with a newly minted automation tool is this: “I made the switch and it seems like I just have a more expensive email…
Marketing Automation Platforms 101
Gone are the days where sales is short on quality leads, where marketing has to manually set up a batch and blast email campaign to every email address it can…
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