You’ve got your audience list built, your email flow steps are setup for success and you’re itching to press send and see the opens and clicks come flooding in from…

Are you considering outsourcing a portion of your marketing automation operations? You’re not alone. According to a study conducted by Marketo & Ascend2, 75% of successful marketing automation software users…

Marketing is constantly evolving as customer trends evolve. With constant change, comes an obsessive need to evaluate and test your marketing tactics to make sure that what you’re putting your…

With GDPR fully enforceable, there’s one topic on the top of every email marketer’s minds: the opt in. A good, and legally compliant, email marketing strategy revolves around the opt…

The beginning of a new year can be a magical thing. It’s a time of new beginnings, a reset on personal and professional goals, and hopefully new marketing budgets! If…

Emoji use by brands in campaigns has risen a huge 609% year-over-year (from 2016 to 2017) in digital communications - Email Marketing Daily Emojis are, for better or worse, a huge…

Data-driven marketing is no longer an option in today’s world, it’s a requirement. Modern marketers know that in order to successfully engage their customers, they need to understand them inside…

Originally Posted on CMOnation by Marketo.  Bringing marketing automation into any organization requires buy in from a variety of executives. For marketers to make a case for an automation platform…

The age old question - to outsource or not to outsource - is a constant struggle, especially in marketing. The marketing world is changing as quickly as the technology is.…